The Interactive Advertising Bureau (IAB) today announced the launch of
“Interactive Insider,” a specialized area of iab.net available only to
IAB members. This new service premieres with the release of the “IAB
Seller’s Guide: Automotive Industry,” the first in a series of guides
that will be available exclusively within “Interactive Insider.”
“As advertising continues to shift share to digital media, we can help our
member companies build smarter sales forces through the ‘Interactive
Insider,’ a regularly updated collection of tools and research available
only to them,” said Randall Rothenberg, President and CEO, IAB. “As a key
part of that effort, the Seller’s Guide series marshals our expertise to
provide strategic insight into important verticals, giving IAB members ... (more)
CHICAGO, Feb. 8 /PRNewswire/ -- NAVTEQ, the leading global provider of
digital map, traffic and location data for in-vehicle, portable, wireless and
enterprise solutions, announced today the finalists of the Europe, Middle
East and Africa (EMEA) region of the 2010 NAVTEQ Global LBS Challenge. Twelve
contestants have been selected to advance to Final Judging, including
location-aware a... (more)
LOS ANGELES, Feb. 8 /PRNewswire/ -- The Los Angeles-based Motor Press Guild
(MPG) announced today that Shelby American, Inc. President Amy Boylan will
serve as the guest speaker for its February 9th meeting. Boylan will address
the turbulent changes in the current automotive industry with a discussion on
how a small high performance auto manufacturer can thrive in a sea of big
competit... (more)
FARMINGTON HILLS, Mich., Feb. 8 /PRNewswire/ -- The Detroit Section of SAE
International will host its State of the Industry Section Meeting on Tuesday
Feb. 16, 2010 at the San Marino Club in Troy, Mich.
Confirmed panelists include Dr. David E. Cole, chairman, Center for
Automotive Research (CAR); Neil De Koker, president and CEO, Original
Equipment Suppliers Association (OESA); John M... (more)
SOUTHFIELD, Mich., Feb. 8 /PRNewswire/ -- R. L. Polk & Co. has recently been
endorsed by Joe Verde Group (JVG), a leading sales training organization in
the automotive industry, to provide its industry leading Polk Cross-Sell(TM)
reports to JVG customers and students. The reports contain valuable
information that can help dealers assess sales opportunities for new and used
vehicles an... (more)
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