Automotive Journal

BOCA RATON, Fla., Feb. 11 /PRNewswire/ -- Tranzact Information Services LLC (Tranzact IS), a division of TRANZACT - the leading customer acquisition solutions provider for large brands, announced today that it has enhanced its proprietary data solutions for the automotive industry. Tranzact IS has added self-reported consumer vehicle purchase and ownership data as well as consumer risk models to help automotive marketers improve their targeting and marketing ROI.

Tranzact IS releases AutoPlus - the first product of its kind in the industry - combining year, make, and model vehicle data with all three major credit bureaus credit information. The combination of these two critical datasets enables automotive marketers to leverage vehicle selects with credit information to conduct unparalleled targeting for prescreen marketing offers.

In addition, Tranzact IS has expanded its "Insight" line of non-credit risk and propensity models for the automotive industry. For those marketers who need to target the credit quality of prospects without the restrictions of prescreen credit data, they can now use Risk Insight. The Risk Insight score used in conjunction with Tranzact IS' vast marketing data provides a much more reliable and predictable targeting approach for automotive companies and agencies who do not want to use FCRA regulated credit information. "Risk Insight allows our automotive customers to better target consumers in the market for a vehicle AND have a high propensity to qualify for auto financing without having to use regulated credit information. We are extremely excited to bring this powerful solution to the automotive market," said Ben Waldshan, President of Tranzact Information Services.

"Tranzact IS understands that in difficult market conditions it is of the utmost importance to spend marketing dollars wisely. With the addition of actual automotive data and Risk Insight, our customers will be able to reach the right qualified prospects with the right message at the right time," said Ben Waldshan.

About Tranzact Information Services

Based in Boca Raton, Florida, Tranzact Information Services (Tranzact IS) is the premier automated marketing information services company by leveraging multi-sourced information and innovative development capabilities to provide easy access to marketing information, insight and decisioning for all clients, whether large or small. Tranzact IS houses prescreen marketing information from all three credit bureaus as well as multi-sources consumer and public record data. Tranzact IS' capabilities are leveraged by Mortgage Lenders, Automotive Finance Companies, Banks, Insurance Companies, and Direct Marketing Agencies. Additional information about Tranzact Information Services can be found at www.tranzactis.com.

About TRANZACT

Based in Fort Lee, New Jersey, TRANZACT is the leader in providing end-to-end technology-driven customer acquisition solutions to the financial services and media and telecommunications sectors. TRANZACT leverages and integrates sophisticated digital, data, and direct marketing solutions to deliver qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers. Additional information about TRANZACT can be found at www.tranzact.net.

SOURCE Tranzact Information Services